Sometimes conventions change but on the other hand, the majority often stay the same and this is noticeable when analysing videos from the past to today's videos, in some cases there is massive changes, however, in others they are strangely similar despite the changes in the industry over the years.
Firstly, I looked at two music videos from the pop genre, Tell Him - The Exciters from 1962 and That's What Makes You Beautiful - One Direction from 2012. There's 50 years difference in when these two videos where made but there are obvious similarities.
PAST..
Tell Him - The Exciters
Conventions
Conventions show in this video include;
- The video's a performance video with the performers being the focus point and main aspect throughout as the audience can feel involved, however due to the location this is limited in comparison to some music videos.
- Synchronised dancing showing unity between the performers. For example, when dancing towards the bear.
- Random location in the zoo, which has shows elements of concept video due to it having no correlation to the song. However, the main focus is still on the performance, for example, the different angles and cuts used. EG; close ups of main singer. To keep the video interesting, there are cuts to different locations around the zoo so they're not just in one place.
- Lip syncing, even though the video is a performance video, the singers are not actually singing but mining along to the song, however, making it look realistic.
- Due to the time period, the editing is slow paced in comparison to videos now, this is due to the technology not being as advanced. However, it is interesting to see how things have adapted over the years. The camera is also not as effective as present time due to the advances in technology.
- The women are also dressed in red to show them as a dominant and allow them to stand out, while possibly having a slight sexual connotation behind it as they are regularly the main aspect and the male is seen slightly less. This could portray the type of demographic and how they put their selves forward.
- There are a range of different camera shots and techniques including tracking, panning, zoom and close ups particularly close ups focusing on the performers or establishing shots of the location. This is used to show different aspects of the location and different angles of the performers to keep it interesting.
PRESENT..
What Makes You Beautiful - One Direction
Conventions
Firstly, the video is dominantly performance video with the main focus being on the band themselves, this is possibly due to them being a new and upcoming band but being popular with the demographic, being seen as attractive people so people will want the focus to be on them. Most of the time the performance video is used in other genres where they want to feel part of the performance. However, I think that this is due to the attractiveness of the band and the focus of the sexual appeal they have.
The location is set at the beach, allowing freedom but a set location. For example, using different angles and cuts, it allows the video to remain interesting and not boring as they're dancing and moving around with the vocal point adjusting, however, it has no relevance to the song itself. The setting also shows how the video starts at the beginning of the day right until the end of the day.
This leads on the fact that there is a slight element of narrative video due to the lyrics telling a story and the video demonstrating what the lyrics are implying so the audience can follow what the song's saying.
As years have progressed and the music videos becoming more influencial, people have pumped more money into making them look more professional and effective leading to higher production costs.
- The video's a performance video with the performers being the focus point and main aspect throughout as the audience can feel involved, however due to the location this is limited in comparison to some music videos.
- Synchronised dancing showing unity between the performers. For example, when dancing towards the bear.
- Random location in the zoo, which has shows elements of concept video due to it having no correlation to the song. However, the main focus is still on the performance, for example, the different angles and cuts used. EG; close ups of main singer. To keep the video interesting, there are cuts to different locations around the zoo so they're not just in one place.
- Lip syncing, even though the video is a performance video, the singers are not actually singing but mining along to the song, however, making it look realistic.
- Due to the time period, the editing is slow paced in comparison to videos now, this is due to the technology not being as advanced. However, it is interesting to see how things have adapted over the years. The camera is also not as effective as present time due to the advances in technology.
- The women are also dressed in red to show them as a dominant and allow them to stand out, while possibly having a slight sexual connotation behind it as they are regularly the main aspect and the male is seen slightly less. This could portray the type of demographic and how they put their selves forward.
- There are a range of different camera shots and techniques including tracking, panning, zoom and close ups particularly close ups focusing on the performers or establishing shots of the location. This is used to show different aspects of the location and different angles of the performers to keep it interesting.
PRESENT..
What Makes You Beautiful - One Direction
Conventions
Firstly, the video is dominantly performance video with the main focus being on the band themselves, this is possibly due to them being a new and upcoming band but being popular with the demographic, being seen as attractive people so people will want the focus to be on them. Most of the time the performance video is used in other genres where they want to feel part of the performance. However, I think that this is due to the attractiveness of the band and the focus of the sexual appeal they have.
The location is set at the beach, allowing freedom but a set location. For example, using different angles and cuts, it allows the video to remain interesting and not boring as they're dancing and moving around with the vocal point adjusting, however, it has no relevance to the song itself. The setting also shows how the video starts at the beginning of the day right until the end of the day.
This leads on the fact that there is a slight element of narrative video due to the lyrics telling a story and the video demonstrating what the lyrics are implying so the audience can follow what the song's saying.
As years have progressed and the music videos becoming more influencial, people have pumped more money into making them look more professional and effective leading to higher production costs.
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